A trailer during Summer Game Fest costs $250,000 for 1 minute, it’s claimed

June 6, 2024 by No Comments


A new report from Esquire details the approximate costs of running the trailer during Geoff Keighley’s Summer Game Fest.

The said the outlet According to ‘multiple marketing experts’, Summer Game Fest’s main show costs “$250,000 for 1 minute, $350,000 for 1.5 minutes, $450,000 for 2 minutes and $550,000 for 2.5 minutes”, prices in line with last year. edition of the Game Awards.

“If you add in the 1- to 2.5-minute trailers that aired at last year’s Summer Game Fest, those price levels jump to $9.65 million,” Esquire said. Speaking to PR experts, “PR people at the big studios say these trailer premieres are worth the expense,” but the outlet says “current price ranges make Summer Game Fest an unattainable goal for many indie developers and publishers.”

But what’s particularly interesting here is that this year’s prices are similar to The Game Awards, which may explain why the show insists winners “wrap it up” after speaking for just 30 seconds during their acceptance speeches. $125,000 in potential marketing revenue.

Geoff Keighley has yet to respond to this report.

What did you think of the Summer Game Fest and The Game Awards trailer fare? Let us know in the comments below.


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