IKEA opens a Roblox store and hires real employees to staff it

June 4, 2024 by No Comments

IKEA has just revealed plans to hire ten employees to work on a fully virtual store housed exclusively within the confines of Roblox. The furniture giant confirmed today that the ‘co-working game’ will be coming to the Roblox ecosystem on June 24, with ten successful applicants being recruited to ‘deliver endless amounts of meatballs’ or organize virtual furniture displays in and around the store.

The twist here is that these employees are well paid – around £13.15 an hour. According to the latest update it is the ‘London Living Wage’, but it has not been confirmed how many hours per week or month successful applicants will be asked to ‘work’.

Let’s get digital

In a recent press release, IKEA confirmed that applications for the ten roles are now live and applicants have until June 16 to get their forms in. It was a weird interview process with some awkward questions, but that was somewhat what we expected. A character like this, it’s borderline experimental.

This is reportedly part of the ‘Careers Done Different’ initiative and is part of a drive to attract young people into careers at IKEA.

In a press releaseIKEA’s Darren Taylor says:

Bringing our unique career philosophy to life, we’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently. At IKEA, there is no set path for career progression. Our colleagues can change roles, change departments and grow in any direction they choose in the game or in the real world. There are many ways to learn and grow at IKEA, and this is what IKEA is all about on Roblox.

But it is a serious process. From the initial application, a shortlist will be drawn and applicants will have to undertake a virtual interview. Roles are only available to those aged 18 and over in the United Kingdom and the Republic of Ireland.

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