Microsoft launched the Xbox Mobile Store in July

May 10, 2024 by No Comments

It was recently revealed that Microsoft is planning to launch its long-awaited mobile gaming store in July this year. Recently promoted Xbox president Sarah Bond shot down the news in an interview at the Bloomberg Technology Summit. She confirmed that the full first-party portfolio of Xbox games will be coming to said store and will hit the web ahead of release ‘on all devices, in all countries, whatever’.

A seamless experience

From what Sarah Bond said, the main goal of the Xbox Mobile Gaming Store is to provide a truly accessible experience regardless of location or platform.

We’re going to start by bringing our own first-party portfolio to the Xbox Mobile Store, so you’re going to see games like Candy Crush In that experience, games show things like: Minecraft. We’re going to launch on the web, and we’re doing that because it really allows us to have an experience that’s accessible across all devices, across all countries, regardless of what’s going on and regardless of the closed ecosystem of stores’ policies.

Here’s a snippet of Bond walking the talk with Bloomberg:

Although the Xbox Mobile Gaming Store started with a first-party lineup, it will expand the line to include partner products. It’s a lofty goal, as Bond explains that Microsoft is trying to move beyond just creating a gaming-based application and instead make sure ‘your library, your identity, your rewards travel with you.’

The concept has been brewing at Microsoft for over two years, and it’s exciting to finally see it come to fruition, but for many gamers, the proof will be in the pudding. We’ll know more before the service launches in July 2024.

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