New Decay 3 Trailer Revealed at Xbox Games Showcase

June 8, 2024 by No Comments


Not exactly on my bingo sheet but in something I don’t want so secret, we hear about an upcoming trailer for State of Decay 3, which will be released during the Xbox Games Showcase. We’re still not sure if it’s gameplay or another cinematic they revealed three years ago, but here’s hoping for the former!


The leak comes as developer Undead Labs updated its website with new branding and information to better align its status as a first-party Xbox game development studio. Xbox acquired Undead Labs in 2018, following the enormous success of their original game State of Decay, which became a cult classic. Their follow-up, State of Decay 2, continues the franchise, offering a highly replayable zombie survival game of immense quality and entertainment value.

But now, it’s time for something more. In a press release leak that cracked during a website update, we know that a new State of Decay 3 trailer will be revealed at the Xbox Games Showcase on June 9. Here’s what the press release had to say:

It’s a new era for undead labs.

Undead Labs engaged with branding practice 51 Eggs on Odyssey to align the studio’s brand with its evolution from indie to Xbox. Undead Labs was founded in Seattle in 2009 as a scrappy startup with a handful of developers. The studio’s name was a clever marketing ploy for the first State of Decay game, a surprise hit that launched in 2013. A decade and a half later, Undead Labs bears little resemblance to its initial incarnation. After the acquisition in 2018, its relationship with Xbox changed from publishing partner to parent company. Shortly thereafter, the founder departed and new studio head Philip Holt began his leadership tenure, including overseeing the expansion of satellite oices in Illinois and Florida. It’s time to rebrand the studio. “We want to give the creatives we work with a collective identity that transcends zombies,” Holt said. Adds chief of staff Vicki Eberts, “It just felt right — and the right time — for our brand to reflect how much we’ve grown and changed.” Partnering with brand development experts at 51 Eggs has proven to be an exciting and rewarding adventure. Working closely with the Undead Labs team, 51 Eggs delivered a holistic, studio values-driven brand experience, encompassing everything from brand strategy to verbal and visual brand identity design. The end result will include a redefinition of the Undead Labs name and brand narrative, a new logo and visual ecosystem, boot sequence animations, website, custom brand launch kits, interior studio artwork, signage, wayfinding and more. For nearly two years, these Pacific Northwest-based companies have worked together to explore the studio’s legacy, current trajectory, and the shared dreams and aspirations of its beating heart, the people at Undead Labs. “This rebrand evolves the Undead Labs brand and elevates the role of the game studio brand in the category by building a brand-world that feels substantial and immersive in a way previously reserved for games.” Nate Maney, founder of 51 Eggs.

Undead Labs revealed its new brand in a brand new State of Decay 3 trailer during the highly anticipated Xbox Showcase presentation on June 9. Explore and experience the new Undead Labs brand at undeadlabs.com.

This leak came first State of Decay 3 subredditAn astute user found the information and the website was immediately updated!

We’ll share more once the trailer goes live!


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