Spencer: ‘No way to plan the future’ without mobile games

October 21, 2023 by No Comments


Recently, Phil Spencer appeared front and center on the official Xbox podcast, talking at length about the recent success of the Microsoft x Activision Blizzard acquisition. He spoke a considerable amount about the concept and growing success of mobile gaming, insisting that you have ‘The biggest thing is finding a way to stay relevant Platform, it’s mobile.’

He revisited the idea that Microsoft decided to buy Activision Blizzard to gain a stronger presence in the mobile gaming market. In his own words, there is ‘There is no way to plan for the future without being on a platform where most of the planet plays.’


Mobile = money

Over the years, mobile gaming has been on the rise. As technology improves, some of the world’s biggest games find their way to mobile or launch natively on the platform. Here are some of the most popular mobile games and their player/download counts:

  • Candy Crush Saga (King) – 500 million
  • Call of Duty Mobile (Activision) – 500 million
  • Malo (Inner Sloth) – 485 million
  • Sonic Dash (Sega) – 350 million
  • Helix Jump (Voodoo) – 334 million
  • PUBG Mobile (Tencent) – 300 million

There has been a particular rise in popularity of competitive mobile games such as PUBG Mobile, Fortnite Mobile and Call of Duty Mobile. In the future, more mobile games will be released by top developers such as Ubisoft, which has plans to release Rainbow Six Mobile and a full-fledged Assassin’s Creed mobile game.

Phil Spencer says:

It’s not that I want to turn all our franchises into mobile franchises; That doesn’t mean everything is free to play. I think the strength of the platform is the distribution and business model diversity we have. We need to be relevant on mobile. There is no way to plan the future without being on a platform where most of the planet plays.

Recently, the iPhone 15 was released and it has the powerful ability to play some AAA games almost effortlessly. As it’s the most accessible form of gaming in the world, this revolution isn’t likely to slow down anytime soon, and Phil Spencer is absolutely right.


For more Insider Gaming coverage, check out the news that Laurion Studios plans to launch Baldur’s Gate 3 on Xbox this year.

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